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A TOUR OF THE APOLOGY EMBASSY

2017

The Apology Embassy is a research institute that works with public sectors, and individuals, to produce sophisticated, sincere, and well-crafted apologies.

A Tour of the Apology Embassy (2017) is an introductory video to the work of the Apology Embassy, a fictional institute that has been established to help produce and issue apologies on a range of various issues, such as an apology on the behalf of the American people on the spread of the myth of individualism, or on the behalf of the People's Republic of Chinese for the failure of the Chinese Socialist Project. 

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The video follows an unnamed ambassador for 24 hours of her life, revealing the processes used in her work to craft, and deliver, successful apologies. The main part of her job is to issue apologies daily at 10 am. Each apology aims at the clarification, and the defense of an idea. They are expressed with the hope for universal camaraderie, and to facilitate dialogue and reconciliation. 

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Watch the full video here.

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